When you start comparing the new Charger price structure with the previous Charger, I suppose the new one seems overpriced. I would just say that I think the new one is worth the difference in terms of interior quality, refinement, content and overall feel. Also, I can't think of any other cars that offer what the Charger does for a lower price.
In almost all respects, a $65,000 MSRP Charger equals or exceeds a BMW 540i that would be around $80,000. We know you can negotiate the Charger down substantially whereas BMW dealers are more difficult to deal with. I understand it might lack the "image" of a BMW but I don't care about image. The Charger is a helluva lot better value than a Mustang Dark Horse when the media insists on comparing it with.